AdMob Smartphone Metrics January 2010
Data from a survey that AdMob conducted in February 2010 among smartphone users, paired with their data from ad requests:
- iPod touch users rank first in mobile downloads with 12 apps per month. But only 35% of iPod touch users purchase at least one app per month. (compared to 50% of iPhone users)- This is apparently due to skewed demographics, with 78% of iPod touch users being 24 or younger.- Daily app usage is at amazing 100 minutes for the iPod touch, 25% more than iPhone or Android users. If I would have to guess, the Facebook app gets a large amount of this airtime. That's impressive. Lot of potential for... well, free apps. Maybe also ad-based free apps, judging from the request numbers, especially in the US and UK. Regrettably, I can't figure out if in-app purchases were included in the metrics... (The report can be downloaded at http://metrics.admob.com)
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